The global sports betting market is projected to reach $59,530,7 million by 2026. Because of its enormous size, it makes sense that this is an amazing industry to grow a business in. Becoming a bookie isn’t just fun- it’s a highly lucrative investment.
However, in order to thrive, it’s critical that you first set up a pay-per-head casino website. Here, we’re going to talk about what it means to have a PPH sports betting platform and what the software’s many benefits are. Read on for some tips on how you can use the right technology to make a name for yourself as a bookie.
What Is a Pay Per Head Casino Service?
Pay per head (PPH) software is a type of online casino service for bookmakers. It sometimes is also called ‘price per player’ because of the way that you pay for the service. Rather than giving your provider a flat fee for your online sportsbook, you pay a small price per person (a.k.a. head) using your service.
This fee is usually around $10, but it can increase to $20 or so if you choose to use additional services. For this price, you access fully managed services including online updates, customer service, security, and more.
Since Ace Per Head, the best PPH provider out there will help you to set up your site and launch your sportsbook, you also don’t need to worry about external investments. The small fee that you pay will allow you everything you need to set up your bookie business.
The Core Benefits of PPH
One of the core benefits of a PPH payment model is that you never pay for more than you’re getting. Flat fees charge you the same amount regardless of how many players you have, so you’ll be paying more money than you’re getting back. This is especially true as a beginning sports bookie whose business isn’t off the ground yet.
A PPH model means that you only will be paying for bettors that you’ve already signed on. You never will be forced to pay more than you’re making. This means that you always have the chance to turn a profit and further grow your business.
Additionally, sports betting naturally increases and decreases at certain times of the year. Events like the Super Bowl and World Series are going to bring you more bettors than other times of the year, and these people likely will be placing significantly large bets. However, you’re going to lose most of these players during the off-season until they return the next year.
If you were to pay a flat fee for your bookmaking platform, you’d need to play for all of the players you got during major events at all times. This means that you’d lose a lot of money during the off-season since you wouldn’t be getting many bets. Since PPH is scalable and flexible, you will only need to pay for players that you actively are working with.
How Much Can a PPH Sports Bookie Make?
The main benefits of PPH stem back to making money and growing your sportsbook. You always make more money than you put into your business. But how much can you make as a PPH bookie when you use this pricing model?
The answer to this question is complex, but it ultimately comes down to two factors. The first is the time you’ve had to grow. The second is what level of time and effort you’re willing to put into your sportsbook.
Smaller bookies- those who are just starting out or those who are simply bookmaking as a side hustle- can make a decent living. If you sign on only 25 players and they place $100 bets each per month, you’ll wind up with $30,000 per year. This isn’t only reasonable but is a lowball estimate for growing bookies.
It also opens the door for you to become a bigger bookie. If you expand and end up with a lot of clients, you likely will make $50,000-$100,000 per week. This amounts to over $2 million in a single year. You still will have the opportunity to expand from there as well, so the sum that you can make is truly limitless.
Web Design, Features, and Growth Opportunities
Pay per head platforms include fully managed services with Ace Per Head. Our experts walk you through every step of the process towards becoming a bookie and expanding your sportsbook.
The first thing we do is help you build and launch a custom website for your business. We have a wide variety of templates that you can choose from, but we also are happy to help you launch a fully customized website if you prefer that.
Having an online presence is the first step towards attracting bettors. Your potential clients can also come in from around the world, which further expands your business. Since your PPH site is a webpage like any other, you can use inbound marketing strategies like SEO and pay-per-click ads to drive traffic to it.
Ace Per Head’s experts then help you to link your platform to score tracking websites so that both you and players can easily keep track of bets. We also will help you set up payment methods in bitcoin as well as in other fiat currencies. This lets bettors manage their experience on your website and helps all parties to transparently see who owes who money.
Once your site is up and running, we perform automated updates to keep it running smoothly. You won’t need to worry about losing players to downtime and lag-related frustration. We also monitor trends in your website’s backend to nip potential problems in the bud before they make an impact.
If you ever want to change anything about your site or ask questions, our 24-hour bookie hotline is a resource you’ll love. You can talk to experts at the call center whenever you need. Likewise, we have a player call center as well so that your clients can come to us with any inquiries.
Are PPH Platforms Secure?
Features pertaining to security are some of the most important for bookies. After all, you likely are working with tens of thousands of dollars on a daily basis, so a breach could be disastrous. Ace Per Head works to preserve both your safety and your players’ by making data security a top priority.
The first way that we do this is by using multi-factor authentication and encryption technologies to protect all information. When you and your players operate the website we build for you, you don’t need to worry about hackers or malware wreaking havoc on the system. We install and monitor security technology to ensure that your site is always safe.
Even in the unlikely event of a breach, however, all parties would remain protected. This is true primarily because we store no information about you or your bettors in our system.
Everyone- bookies and players alike- get assigned a random number when they sign on with the platform. We never learn your name or financial information and, in turn, you never learn these facts about your players. This isn’t to protect you from us or the players from you, but rather to keep all data safe from any unauthorized users that might enter the system. There won’t be any information to steal.
Finally, we encourage you to pay us for our services with untraceable bitcoin. It also is best for you to allow players this confidentiality as well. No one’s financial information can fall into the wrong hands this way since bitcoin isn’t tied to the owner’s identity or bank account.
These security features keep you safe from the costs associated with data theft. They also protect you from lawsuits in the event of a breach. Finally, since losing player information could cost you both your reputation and your sportsbook, it’s critical to invest in these features with Ace Per Head.
Grow Your Sportsbook Today
While there are many ways that you can grow a bookie business from the ground up, investing in good pay per head casino software is always the first step. It’s flexible, scalable, and secure, which allows you to become a trusted bookmaker and reel in the big bucks ASAP.
Ace Per Head offers a six-week free trial so that you can see our services in action. During this timeframe, you’ll have the opportunity to try all of the features that permanent customers use. Create your package today to access all of these benefits and more with no obligations!