AcePerHead.com has a fully inclusive book, that also gives agents the option to offer their players access to bet in the Racebook, which has over a 150 horse tracks around the world. The feeds and odds for each race come directly from the tracks, and there is absolutely no extra charge to enable this extra feature.
Some of the more famous and most popular tracks that are available to bet on are: Arlington Park, Australia – B, Australia-A, Belmont Park, Cal Expo, Churchill Downs, Derby Lane Eve, Derby Lane Mat, Emerald Downs, Evangeline Downs, Fairmount Park, Finger Lakes, Freehold Raceway, Golden Gate, Gulfstream, Harrahs Philadelphia, Hastings Park, Hawthorne Harness, Hoosier Park, Indiana Downs, Jacksonville Mat, Jacksonville Night, Laurel Park, Lone Star Park, Los Alamitos, Meadows, Meadowlands Harness, Mohawk Raceway, Mountaineer Park, Northfield Park, Northville Downs, Palm Beach, Palm Beach Eve, Parx Racing, Penn National, Pocono Downs, Prairie Meadows, Remington Park, Santa Anita Park, Saratoga Harness, Tampa Bay Downs, Thistledown, Tucson, Turf Paradise, Wheeling D Eve, Wheeling D Mat, Woodbine, Yonkers Raceway, and many more. Not only do players have the option to bet on the traditional Thoroughbred races, but there are also track options to wager on Harness Racing and Greyhound Dog races.
One of the best parts about offering horse racing is that as an agent you have the ability to directly control the limits and payouts that you are willing to offer your players. Since an agent does not have the same pool volume of bets that a typical race track receives on each race, then it is common for the entire Online Racebook industry to not pay out the full track odds, and instead have capped odds and payouts. Any regular horse bettor will completely understand the capped odds and payouts, because they understand they are not betting at the track, but do have the benefit of being able to bet hundreds of tracks around the world from the comfort of their own home, or from the palm of their hand on their mobile device.
In addition, there are multiple different betting options that players can wager on when betting horses, like Win, Place, Show, Exacta, Exacta Box, Exacta Reverse, Trifecta Box, Daily Double, Pick 3, Superfecta and Superfecta Box . Specific limits and payout odds can be set specifically for each of these types of racing bets, or some can be completely disallowed.
The Horse Racing industry is its own Billion dollar industry, so its important to give players the access to wager on it, because it is extremely hard to win at, which means a higher potential to increase an agent's bottom line. Once again, the more options that an agent gives their players to bet on, the higher probability that the players are going to lose even more money over the long term. The Racebook can also attract players who may not bet the major sports, but once they see they can bet everything in one place, then there is a good chance they will eventually begin betting the major sports as well.
Note that 60% of horse racing bets are placed via mobile devices. That's why it's important that you use a 100% mobile-compatible pay per head (PPH) platform to set up your Racebook.
Ace Per Head offers racing-specific sportsbook technologies to make this possible. Because the platform is pay per head (also known as 'price per player'), you only have to pay a small fee of about $10 for each person actively betting with you. This eliminates the need for a flat fee that may not be worth it during the off-season.
PPH platforms keep your race-betting sportsbook scalable, flexible, and consistently lucrative. The service is also fully-managed so you don't need to perform your own updates, upgrades, or even initial web design. Expert site developers take on this task to ensure that you can focus your energy on communicating with bettors and signing on new players.
Another reason that PPH is essential for horse bet bookies is its security. Global bettors want to know that they're safe with top-of-the-line authentication features and firewalls. We don't only offer these security must-haves, but also work to keep all personal and financial information off the network.
In the end, PPH software makes horse betting easier. It makes taking bets and grading results an immediate, real-time process. It also keeps bettors secure and satisfied so that they feel safe coming to you in the future.
While the sports betting industry is large in and of itself, horse racing is a huge part of this global market. Now that you know why you should offer horse betting and how you can grow your sportsbook, it's time to get started.
Our team is committed to helping you build a horse betting platform with fully-customed players and limits. We are also happy to answer any questions that you have about growing your bookie business to international horse enthusiasts. Create your package to begin a free trial that showcases what Ace Per Head's experts can do for you.
A lot of bookies do not dedicate enough time to acquiring players who enjoy betting the pony’s, I believe this is in part because horse racing is not a year-round event and the misconception that it is only comprised of small bettors, who are not lucrative in the long run.
In all reality, horse racing is the one product that consistently yields the highest hold percentages, which means if you have a large enough customer base, you can earn a healthy profit from it.
Now, of course, the key to profitability in horse racing, aside from volume is to have a reliable pay per head horse betting software. I say this is the key because, when it comes to C and D tracks you need to make sure you have strict limits because we all know these races are easily fixed and you don’t want to get burned.
Personally, I have had the best experience with Ace Per Head, they allow me to set my limits and max payouts per racetrack and player without any hassle. Their pay per head horse betting software has one of the best uptimes I’ve seen, I normally get complaints from my players about erroneous past post bets or the out of whack starting times, or some tracks not loading, and scratches not being updated in real-time. This is not the case with AcePerHead, they also offer a great selection of tracks across the country, so you can widen your customer search and not restrict yourself to East or West Coast players.
Once I moved my package over to them and saw first-hand how good their racebook software was, I had no doubt that my next step would be to dedicate some time and effort into increasing the number of horse racing players I had, I now have a healthy regular customer base that generates an even healthier profit for me.
I won’t lie to you and say it’s all been profits, I’ve had bad weeks, there is nothing you can do when a great underdog takes everyone by surprise, but the ability to set max payouts on a track by track basis has saved me a ton of money. And the guys over at Ace Per Head are always alert to spot a potential threat and they let you know right away, it is up to you if you want to do something about it or not, they will never overstep their boundaries, which is an issue I had at a couple of other places, which sadly ended up costing me some very good customers and a lot of money.
If you currently run a sportsbook, you already know the basics of online horse racing bets. It works just like any other sporting event. People find the horse that they're looking to bet on, place their bets, and wait until the end of the race to see if they won.
One of the most unique things about betting on races is that the payout is basically instantaneous. Players bet on their preferred horse on the same day as the race so that they can see what kind of shape the horses are in. The race itself only takes a minute at most and they get immediate returns on their bets.
You also will immediately know to who you owe money. This makes budgeting much easier.
Did you know that the horse betting industry is worth over $100 billion in the US alone? Because this is such a high figure, getting into the world of horse betting is one of the best choices you can make for your bookie business.
The global market for sports betting is growing at about 9% annually. Entering the sports betting market lets your bookie business gain an edge in a competitive market. You'll be able to sign on new bettors and ease them into your full sportsbook.
Horse betting also isn't just popular in the US, making it the perfect opportunity for global expansion. Some other nations where racing is a cultural phenomenon include Japan, China, the UK, and Australia. The Japan Cup, which takes place in the country that loves sports betting the most, is a singular event with a purse of about $5.8 million.
When you use top-notch PPH technologies, there are many ways that you can keep your racebook relevant and engaging. First, you can enable automated feeds that showcase odds directly from any race track that you offer to bet on. Since you can choose from over 150 racetracks worldwide, this feature leaves no bettor behind.
This is a great way to keep your players feeling confident when betting with you. They'll associate you with this confidence and choose you over competitors that don't offer real-time odds.
As a horse racing agent, you also will be able to control limits and payout. You likely will cap both odds and payouts because people are not betting on the track itself. Since they can bet on any track that they want around the world, you need to offer limitations so that people do not place too many large bets that cause trouble when you need to pay out winnings.
To keep your sportsbook relevant, you also will need to perform intense security monitoring and top-of-the-line updates. Ace Per Head will alert you to any blips in regular operational trends so that you're in the know about potential threats. Since we also will automatically troubleshoot any problems, you can rest easy knowing that PPH software keeps your sportsbook on top of its competition.
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