If you are looking to be a bookie and take action on sports, then the first thing you are going to have to do is get set up with a sports betting platform provider.
These providers are called pay-per-head companies, and they provide a sports betting platform through one of their websites. Then they internally manage all lines up to the second and put up thousands of betting options each day that get graded as soon as each game is completed.
These platforms allow players to easily choose from many different betting options, such as straights, parlays, teasers, if bets, reverses, round robins, props, futures, and even a virtual casino and racebook to bet on horses. All of these betting options help the bookies to increase their hold percentage on their players’ losses because more betting options lead to an increase in betting volumes, which will lead to players losing more money.
Also, one of the fastest-growing wager types in the market is now live in-game betting, which allows players to bet on a game while it progresses with an updated line based on the game’s current score. Considering that most sporting events take anywhere from two to three hours to complete, this Live betting option helps to also increase betting volumes and thus leads to players losing even more money than on regular pregame bets.
One of the top sports betting platform providers is AcePerHead.com, and they even provide a premium live in-game option that has live betting for all sports around the world and over 70 different live betting options per game. It also has a live score feed that gives play-by-play alerts throughout the game and even an option to watch the game if you have the proper internet connection. This allows players to continue to stay engaged with betting during the game and dramatically increases hold percentages for the house.
Mobile Website for Players & Agents
In addition, Ace Per Head also has a straightforward mobile website for both players and agents to use on the go from anywhere in the world. Mobile-capable sites are also a growing trend in the market because the world is obsessed and completely reliant on smartphones, which has caused huge spikes in the number of bettors that make wagers on smartphones compared to calling in wagers or using desktops or laptops.
With that being said, Ace Pay Per Head has put a special focus on their mobile site to make it all perfectly formatted for any smartphone, with easy-to-see, one-touch clickables to make wagers. This allows players to bet on a game while watching it at the local bar or at friends’ homes. In addition, the premium live option is also fully formatted for mobile devices to allow for easy use when betting on the in-play live option.
Tips for Using Sports Betting Platforms
Need some tips on using betting platforms? Check out our help article for a complete list of tips and ideas to set you up for success.
Gambling has become one of the most popular hobbies across the U.S. Since the Supreme Court overturned the ban in 2018, many states have legalized some form of sports betting within their borders.
Within the last few years, sportsbooks and online casinos have grown by leaps and bounds to accommodate that trend. It’s never been easier to become an independent sportsbook maker.
Although there is some stiff competition out there, you can easily get started as a bookie among friends or locally by sorting through betting platforms to choose the one that’s right for you. First, there will be certain things you’ll need to consider, such as platform features, software, payments, and sports monitoring.
In the realm of pay per head (PPH) sportsbook services, these considerations are different from the more common sports betting sites and apps. So, we’ve compiled some tips for using sports betting platforms to help you find your niche in the industry.
Why Use Betting Platforms?
The availability of sports betting platforms is uniquely widespread. In this article, we’ll be covering Ace Per Head as a PPH sportsbook agent with over a decade of experience.
To get started on their betting platforms, you’ll be required to pay as little as $3 per client for your bookmaking service. This fee gives you a website template that you can then customize for your client’s needs and preferences.
Let’s take a look at some of the platform features associated with the sportsbook software that make it stand out from its competition.
Ace Per Head Sportsbook Software Features
For your sportsbook to get up and running, you’ll need to have a website. That’s where APH’s software creators step in to build and manage your site. Choose an overall appearance that you’ll be happy with, and decide which sports will be featured.
Their platform will also provide sharp lines across all sports to keep your clients up-to-date. APA software automatically keeps track of wins and losses, and their platform will show you what you’ve made or lost for each transaction.
These software features will free up time so you can operate your business in other areas. For example, instead of constantly keeping up with lines and transactions, you can spend more time gaining new clients. More clients equal more money.
It’s really that simple.
24/7 Payment Management and Security
Other features you’ll want to consider are payment management and security. Traditional banking and cryptocurrencies can be used to secure online payments 24/7. You can even set up payments that will be delivered to clients automatically.
APA’s engineers keep a watchful eye on servers to protect the integrity of your client’s financial data. Servers are routinely managed and maintained to offer the best security oversight for your betting platform.
These features provide you the opportunity to create the most important attribute of your sportsbook: a stable reputation. That’ll be one way to attract more clients to your bookie business.
Here are some additional features of the sports betting platforms offered by APA:
- 24/7 live customer support
- Organize clients by demographics
- Live TV with in-play betting
- Prop builder
- Set wagers and limits
- Easy-to-use interface
Ways to Keep Customers Happy on Your Platform
Now that you’ve got a basic idea of how to use betting platforms, you’ll want to come up with a few ways to keep customers happy. After all, repeat customers are what ultimately keep a business afloat.
If you want to do more than just swim with the tide, you’ll want to focus on creating a pleasurable experience for your clients. You could offer some kind of bonus opportunity for new clients when they first sign up with you.
Once you’ve attracted new bettors that way, you may want to provide specials, deals, or credits during slow or peak betting seasons. By using the software features of the APA platform, you can customize the individual experiences of high-stakes bettors to make them feel appreciated.
Create a Community for Your Clients
Do your best to show that you treat your clients as part of a betting community where they will be sure to return at least once a week. You could offer betting advice on a blog or open a public forum where bettors can communicate with each other.
Listen to feedback through shared stories to improve your sportsbook platform and give users the best experience possible. If you take your clients seriously, they will return to you in spades.
That’s the best way to conduct a successful business and maintain the integrity of sports betting platforms. Keep your customers happy and watch your business grow.
Attract New Customers with a Solid Reputation
Building up a solid reputation should come first and foremost when establishing yourself as an independent bookmaker. That reputation can be widely shared across different social media channels. So, that could be a lucrative way of attracting new customers.
As previously mentioned, you can attract new customers with a bonus opportunity. You might even want to offer free bets as a way of getting clients to sign up with your gambling platform.
Use Social Media Widely to Your Advantage
You will certainly want to create a social media page for your sportsbook. That way, you can attract potential customers to your website. Through your social media accounts, you can also advertise things like:
- Daily sports scores
- Upcoming games and matches
- Special offers, discounts, and bonuses
- Blog posts
- Sports news
Keep your reputation in mind as you make daily, weekly, or monthly posts. It’s probably a good idea to be somewhere in the range of posting a blog once a week. You don’t want to bother people too much, but you do want them to know about the services you’ll be offering.
The best way to go about this is to consider your audience. Will they tolerate daily Facebook posts? Or will it be better to post something two or three times a week?
Maybe you’ll want to create a Twitter feed that is more active since you can post links to big stories in gambling or sports news, etc. The important thing is to reach out to create an audience. That way, you can attract new customers with a solid reputation that’s professional and well in tune with what clients want from their bookie.
Tips on Betting Platforms
The main goal for independent bookmakers using PPH sportsbook betting platforms is to efficiently manage the services they offer. While APH keeps track of lines, bets, scores, and customer service issues, that allows bookies time to develop and succeed.
You’ll need to manage your betting platform in a variety of ways that should be simple to master. Get to know your industry by studying competitors. See what they have to offer, and come up with some things that are different and better.
We’ve discussed the importance of maintaining your credibility to build a solid reputation. But what if you’re just a beginner? Well, you’ll want to start small.
How to Start as a Beginner?
Starting as an independent bookmaker can be overwhelming, but it’s a challenge that can be fulfilling once you step outside of your comfort zone. If you love sports and you feel that you have what it takes to get started, don’t let anybody stop you!
Even if you’ve just got one client who bets about $50 per week, that’s still something. Look at it this way; it will give you a chance to gain some experience. Keep a positive attitude and realize that starting a business isn’t easy.
Develop Your Business Management Skills
No matter what happens, though, you can have only a few players, and that’ll be enough to develop business management skills. With just a small number of clients, you can see if you have what it takes to operate a successful sportsbook on your own.
It’ll also give you a chance to learn how to communicate properly with customers. That way, it’ll be easy to keep track of feedback and evaluate your business going forward.
Learn about your strengths and weaknesses, and pay attention to time management. How much time do you spend on attracting new players? What effort do you put into managing your platform’s wagers and limits?
Could you be spending more time learning about sports betting news and trends? The more attuned you are to your customers, the better off you’ll be. Get a sense of whether or not you could turn this into a long-term career investment.
That’ll save you a lot of time and money in the long run.
Dealing with Customers through Your Platform
The way you deal with customers can potentially make or break your sports betting business. Remember that it is a business, and you are doing this to make a profit. So, keep that in mind as you budget your overhead costs and establish credit when dealing with clients.
If you have a client that bets about $50 per week, then you can set a monthly credit limit of around $500. Each week, you can decide to settle up with them.
For example, on a week when they owe you about $250, it might be a good idea to settle that payment. You don’t want customers to owe you too much money because that could harm your business. And vice versa, if the customer is up by more than $250.
With new income from your sports betting business, you might feel obligated to spend. But keep in mind that some players might get into a hot streak. So, you’ll need to be prepared for those payouts to maintain your solid reputation.
Are Online Sports Betting Services Worth It?
Sports betting. It is a trend that more and more people are jumping on in the United States.
Part of the reason why this is happening is that more and more states are allowing sports betting platforms to operate there. In the United States, the US sports betting market was valued at $11.5 billion in 2021.
If you want to create a sports betting platform and get in on this action, perhaps you could use a betting services company to assist you.
Is hiring one worth it? What can they do for you and your sportsbook?
This is your guide.
Giving You a Team
One of the biggest benefits of hiring a sportsbook betting software services company to help you is that it will give you a team to work with.
You may be young and new to the business. With that in mind, it could be overwhelming to try to figure out how to run every aspect of your sportsbook by yourself.
Well, a sportsbook gambling software services company can help take some of this stress off of your plate. No one operates at their best when they have to do too many tasks by themselves, so the ability to delegate some of these tasks to a team can allow your sportsbook to function much more efficiently.
For example, one of the tasks that you may delegate to this sports gambling software services company is customer service. That is because this is a task that will take a team to manage if you wish to have it operational 24/7.
What this can do is give customers an outlet to voice any questions or concerns that they might have. It also allows your company to gain some reputation points with customers, showing them that you are there to take care of any need or concern that comes up on their end.
Having that team there allows you to focus on other aspects of your sportsbook while you can rely on them to increase the retention rate of your sports bettors.
Helping You Attract Bettors
Another thing that companies like this will do is help you get more bettors to use your online sportsbook platform. Think of them as someone who refers sports bettors to a sportsbook that they think will be the right fit for them.
Then, let’s say that it is going well, and the bettor stays on your site and places a bet. From there, the bookie would have to pay the betting service a fee for providing them with a new bettor.
This is what we would call a pay-per-head system. It is one of the fairest ways to go about it for bookies because, at the end of the day, they only have to pay these companies what they can produce for them.
In other words, the bookie gives the betting service a certain amount of money for each person that they bring to the platform. Typically, this is around $3 to $10.
So, let’s say that the betting service gets 300 people to bet on your sportsbook platform in one month. At the end of the month, you would owe the betting service $3,000 for the bettors that they provided you during that time.
Offering You Security
While you may have dreams of owning a sportsbook, you may not be someone who knows the first thing about cybersecurity. Do not underestimate this part of the business because your bettors are going to have to provide sensitive legal information to use your platform.
This can be things such as their full name, age, billing address, credit card numbers, bank account numbers, and more.
What if this information were to fall into the wrong hands? Well, then your bettors would be at risk of things such as fraud and identity theft.
Fraud complaints increased by 19% compared to last year, and financial losses increased by 77% during that same period.
What this means is that to be known as a reliable sportsbook for your bettors, you need to make your bettors feel like they are in a safe place when it comes to their personal information.
This is where good cybersecurity comes in. With the right technology and team by your side, you can protect your online sportsbook from hackers who are looking to steal this personal information.
Reliable Betting Odds
Finally, something that a sports gambling service can help you with is producing the right betting odds for your bettors. You need to keep a careful balance when it comes to this.
If your line is too far apart compared to your competition, you risk two things.
The first thing you risk is bettors placing their bets at another sportsbook. If the favorite in a football game is two points higher in your sportsbook than most of the competition, your bettors will go elsewhere.
Second, it protects you from taking a big loss. If an underdog is two points higher than most of your competition in a football game, people will be looking to jump on this.
So, what happens if that team loses by two fewer points than your line? Your sportsbook takes the loss where others do not. With a sports gambling service, you can have access to software that allows your betting odds to update instantly.
These are some of the biggest benefits if you wish to use a betting service to help improve your sports gambling platform. You can have access to the latest technology, including cybersecurity, to keep your bettors’ personal information safe.
Also, you can have a full team to work with you rather than working by yourself, and you can get more bettors to use your gambling platform as a result.
Build Your Business, Maintain Your Reputation, and Watch Your Sportsbook Grow
In the long run, you will be able to make more money than you might risk when starting as a sports bookie. Eventually, the bookmaker makes out in the end. The challenge lies in finding new clients and keeping them happy.
Luckily, Ace Per Head is here for you every step of the way. Using betting platforms has never been easier. Check out their blog for more advice on betting platforms and find out how you can become a successful bookmaker today.