how does pay per head work

Everyone has heard of gambling, often through the allure of a big win. While most may scoff at the lucrative prize, it may surprise you that the real big prize is within the industry itself.

Pay-per-head companies form the foundation of the gambling industry. The digital age makes for many opportunities in the ever-changing gambling industry.

Curious about what all of this pay-per-head bookie business is all about? Are you eager to see what kind of prize you can find? We got the basics you need to know to get yourself started strong.

The Basics of Pay Per Head

Pay per head sites are the central foundation for online bookies, better known as gambling agents. Through the PPH companies, agents get the management skills and tools to run all of their bookmaking.

Pay-per-head companies also provide a solid sports betting platform to do their business, making the entire process easy for all involved.

Because these companies operate online, no one has to leave the comfort of their own home. Another potent pay per head service.

Understanding Bookmaking

If you are new to the gambling world, you may even wonder what bookmaking entails. We’ll go over the basic details.

Bookmaking gives the agents their older name, bookies. The idea is that the agents provide betting odds for a specific outcome, often sports events.

The gamblers would then give the bookie money on those specific outcomes; the bookie would record it and then pay out to those who bet on the right outcome according to the odds against it.

In essence, the bookies, now called agents, operate as the face of the gambling industry, giving the odds and the service to the gambler.

Quality Software and Support

Out of all of this, the key benefit to both new agents and gamblers of all types is the potent software that comes with the system.

This bookie software works on both sides, cataloging information for the agents and presenting it to the gambler. The information could be anything from sports history records to up-and-coming events.

This gives both sides an infrastructure to work with. Combined with a competent user interface, gambling has never been easier.

Casino Games

While sports betting is one of the most common forms of online betting, it is far from the only one. Online casinos have kept growing over the years. Their elaborate setups have only gotten fancier and more appealing.

If you are eager to bust into the gambling industry but sports aren’t your thing, there is no need to worry. Pay per head bookie websites operate across many different areas, online casinos included.

From Envelopes to Online Platforms: The Perks of PPH Internet Solutions

There was a time when accountants used ledger paper to keep track of all of their transactions. The paper was used in landscape orientation and featured a detailed grid, using both black and green lines against a lima bean-covered background to let accountants keep track of each computation, with rows at the top and bottom that had extra lines to let them know which number row to carry over to the next page. It was tedious, but next to the adding machines, with their rolls of paper, these were the tools of business calculations once upon a time.

Now, of course, there are spreadsheets on computers that not only hold the numbers but, if you put in the right formulas, will do the math for you. You will not find any accountant who has access to spreadsheet software using the old pads, pens, and paper. Why wouldn’t you make the same choice with your sportsbook?

Take a look at the advantages that come with moving your sportsbook to a hosted platform online.

Say Goodbye to the Envelopes: The Case for Pay Per Head Sportsbook Platforms

If you have seen the movie Silver Linings Playbook, then you know that Robert De Niro plays the role of an old-school neighborhood bookie. He lost his previous job, and his dream is to open up a hoag shop. To get the cash to open the new business, though, he is taking bets from friends and family in the neighborhood. He did not know the many pay-per-head benefits when he decided to set up his shop and run it under the table.

On one level, of course, it makes sense. At the time when the movie was set, sports gambling was not legal where he lived, and setting up an online sportsbook would have just captured the attention of the local gambling authorities. However, the movie shows how much stress the paperwork associated with his sportsbook brought him. It didn’t help, of course, that he had a big case of OCD, but there were still a lot of papers to chase.

Paper, Paper Everywhere

If you look in his office, you will see stacks of envelopes, carefully numbered by the bettor. Each envelope of cash represented a potential payout, should wagers go the wrong way for him. At one point in the film, De Niro’s character’s son, played by Bradley Cooper, needs an envelope to hold a letter, and he grabs one of the numbered envelopes out of his dad’s office. De Niro’s character almost goes haywire after not being able to track down that envelope. One of the key pay per head benefits, of course, is that your platform tracks all of the activity for you and distributes the money, so there is no reason to head around town collecting and distributing cash once the games are over.

Why is Pay Per Head Platforms Becoming so Popular?

Pay Per Head Facts

Look, the idea of running a sportsbook and bringing in some money on the side—or even turning it into a full-time job—is attractive to a large number of people. The competition is growing with each passing week because of how easy the right sportsbook platform can make managing this type of business. Each week brings more and more sportsbook agents to the business; each week also brings more and more pay per head platforms to the business, because the pay per head benefits are substantial, and so is the opportunity for platforms to make money off betting clients.

A large number of competitors out there might sound intimidating. However, a lot of these new sportsbook agents are going with the cheapest platforms out there. They don’t get to offer much in terms of creative side props, and their servers are as likely as not to crash on the first day of March Madness when all of those college basketball bets hit at the same time.

This is where comes in. We are not the cheapest sportsbook software in the industry, but we’re also not the most expensive, and we offer the best value.

There are several reasons why you should take advantage of the pay-per-head benefits that brings.

  • Access to creative side props. Consider a typical weekend during football season. Every sportsbook on the planet will offer action on point spreads and point totals. A lot of them will let you offer wagers on the scores at the half and the end of each quarter. However, how many will allow you to go over and under on yardage totals for particular running backs? How many will allow you to set a prop as far as which team will turn the ball over first? Getting granular with your props and involving as much in-game action as you can will build engagement in your betting clientele and make them come to your page first, so they can see what you are offering.
  • Top-notch server performance. You don’t want your sportsbook to crash in the middle of a series of heated games in European first-division soccer or during the eighth inning of the latest Red Sox-Yankees game in the middle of a full MLB slate of games. If you go with one of the value sportsbook platforms, you have signed a deal with a company that has likely skimped in one of the areas that are not client-facing, at least not explicitly—the server. When that goes down, so will your client roster.
  • Elite customer service. Our customer support team is available around the clock, with both English- and Spanish-speaking agents. That’s a huge bonus, both for you and for your betting clients, because if you have a problem, you’re not waiting for someone to answer your email hours later. You can get on the phone and have a representative on the phone in a matter of minutes, no matter where you or your betting client live. That can make the difference between a happy customer and a former customer.

Sports Betting Software Features

AcePerHead has the most complete sports betting software, with two dynamic live betting options, a prop builder, and the sharpest lines. Get a free, customized site.

If you are looking to run your sportsbook, then using a pay-per-head company that offers the most sports betting software features is the way to earn the most profits over the long term. The more betting options that you can offer your players, the more volume they will give you in bets and action, which will directly translate into them losing more money over the long term and increasing your overall profits.

Betting can be extremely addictive, and when people are losing money, they often start chasing and betting whatever they can find to try to recoup their losses. So, utilizing a pay per head company that offers the most betting features is the best way to keep these types of bettors gambling consistently.

Not all pay per head bookie sites are the same, so it’s important to find the one that offers the most betting options along with quality 24/7 customer service. One of the top options on the market is AcePerHead.

Betting Features at AcePerHead

Not only does Ace have all the major sports betting options from around the world, but they even have entertainment such as the Oscars, Emmys, politics, various international soccer, hockey, baseball, and basketball leagues, and prop and future bets on all sports. They also have two dynamic live betting options where they offer live betting during the game on all sports, over 100 live betting options per game, and a live TV feature so players can watch and bet the game right from the site. Live betting is one of the most popular betting options in the world right now, and allowing players to watch games that they normally can’t view in their area causes players to bet more and then lose more money.

In addition, they have a prop builder feature that has an unlimited amount of prop bets, where players can bet on individual player statistics and even customize their bet on a player to get a certain number of yards, or points, depending on the sport. This feature also allows players to parlay props and has become very popular with the younger generation of bettors.

They even have a live casino, which, even though it is not directly considered a sports feature, is something that can help bookies attract a whole other set of customers who may not be interested in sports betting but instead like to play casino card games. The Live Casino has a webcam of a real person dealing and gives the player the feeling that they are actually at the casino. But the best part of this feature is that it can be used to gamble 24/7 and 365 days a year, unlike being only able to bet on a sporting event when a game is scheduled to be played.

Having the luxury of offering a one-stop shop sportsbook and casino site allows you to attract more customers and keep them betting more often, which all leads to you as the bookie earning more money each week. So, get set up with one of the most complete sports betting software providers in the business today with Ace.

Avoid Common Issues with PPH Services

Do you want to skip the headaches other bookies have experienced with pay per head services? Use this guide to avoid annoyance and drive profits.

Online sports betting has been on a meteoric rise in recent years. And before COVID-19, so had in-person gambling. The gambling industry is worth $261 billion in the United States alone. It also makes up for 1.8 million jobs across 40 different states. 

Are you considering becoming a bookie? Maybe you want a piece of the $261 billion pie. Perhaps you work in a casino, taking bets, and are ready to go out on your own.

Whatever your case, you’ll want to understand what pay-per-head services are and the common issues you have to avoid. Keep reading if you want to make money.

PPH Bookie

Pay per head, or PPH, is an industry in and of itself, and it’s a massive industry at that. You can be a novice bookie or an experienced one and still use PPH sports betting software to your advantage.

Why Is It Called Pay Per Head?

It’s called pay per head because that’s what it is. You pay per person to use the service. You’ll pay for how many players actively use the service or play each week.

Say you’ve got 100 players on your roster, and only 50 of them play in a given week. You only pay the website for those 50, not the rest. The charge is usually $3 to $10 per person or head.

So you’ll owe the website $500 for the 50 players who played that week instead of having to shell out for your whole roster. 

The Ins and Outs of PPH

A PPH service will ensure you don’t make costly mistakes paying out your partners. They’ll handle all of the ins and outs for you.

That way, you can concentrate on bringing in more clients. The more clients you have, the more juice you make and the more bets you win. It’s the law of averages or probability

A pay-per-head service also manages all of the games and their respective lines or point spreads. They even update them on a 24/7 basis. That’s why you can be a novice gambler or bookmaker and still be successful when you use pay per head.

Most people are versed in a sport or two. But, with this service, you don’t have to know all the technicalities for every sport being bet. 

Another great thing about using this type of sports betting software is that they don’t take any commission.

You pay as little as $3 per head, and they do the work for you. You put up the original stake and watch the money rake in most weeks.

Common Issues With PPH

The biggest issue bookies have is selecting customers who don’t pay up. You need to choose your clients wisely. Another issue is not allowing enough time throughout the day to complete all of your tasks.

You should also have a designated office area to work from. One last mistake you can make is not using the correct software.

Time to Get Started

Alright, you know why you should use a pay per head bookie service. You’re aware that you don’t need to be an expert, and you can see how profitable this venture can be. You also know the most common issues that can happen.

How Does a Pay Per Head Casino Service Work?

Pay Per Head Casino Services

Pay per head (PPH) software is a type of online casino service for bookmakers. It sometimes is also called ‘price per player’ because of the way that you pay for the service. Rather than giving your provider a flat fee for your online sportsbook, you pay a small price per person (a.k.a. head) using your service.

This fee is usually around $10, but it can increase to $20 or so if you choose to use additional services. For this price, you access fully managed services including online updates, customer service, security, and more.

Since Ace Per Head, the best PPH provider out there will help you to set up your site and launch your sportsbook, you also don’t need to worry about external investments. The small fee that you pay will allow you everything you need to set up your bookie business.

The Core Benefits of PPH

One of the core benefits of a PPH payment model is that you never pay for more than you’re getting. Flat fees charge you the same amount regardless of how many players you have, so you’ll be paying more money than you’re getting back. This is especially true for a beginning sports bookie whose business isn’t off the ground yet.

A PPH model means that you will only be paying for bettors that you’ve already signed up for. You will never be forced to pay more than you’re making. This means that you always have the chance to turn a profit and further grow your business.

Additionally, sports betting naturally increases and decreases at certain times of the year. Events like the Super Bowl and World Series are going to bring you more bettors than other times of the year, and these people likely will be placing significantly large bets. However, you’re going to lose most of these players during the off-season until they return next year.

If you were to pay a flat fee for your bookmaking platform, you’d need to play for all of the players you get during major events at all times. This means that you’d lose a lot of money during the off-season since you wouldn’t be getting many bets. Since PPH is scalable and flexible, you will only need to pay for players that you are actively working with.

How Much Can a PPH Sports Bookie Make?

The main benefits of PPH stem from making money and growing your sportsbook. You always make more money than you put into your business. But how much can you make as a PPH bookie when you use this pricing model?

The answer to this question is complex, but it ultimately comes down to two factors. The first is the time you’ve had to grow. The second is what level of time and effort you’re willing to put into your sportsbook.

Smaller bookies—those who are just starting or those who are simply bookmaking as a side hustle—can make a decent living. If you sign on only 25 players and they place $100 bets each per month, you’ll wind up with $30,000 per year. This isn’t only reasonable but is a lowball estimate for growing bookies.

It also opens the door for you to become a bigger bookie. If you expand and end up with a lot of clients, you will likely will make $50,000-$100,000 per week. This amounts to over $2 million in a single year. You still will have the opportunity to expand from there as well, so the sum that you can make is truly limitless.

Web Design, Features, and Growth Opportunities

Pay per head platforms include fully managed services with Ace Per Head. Our experts walk you through every step of the process towards becoming a bookie and expanding your sportsbook.

The first thing we do is help you build and launch a custom website for your business. We have a wide variety of templates that you can choose from, but we are also happy to help you launch a fully customized website if you prefer that.

Having an online presence is the first step towards attracting bettors. Your potential clients can also come in from around the world, which further expands your business. Since your PPH site is a webpage like any other, you can use inbound marketing strategies like SEO and pay-per-click ads to drive traffic to it.

Ace Per Head’s experts then help you link your platform to score-tracking websites so that both you and your players can easily keep track of bets. We will also help you set up payment methods in Bitcoin as well as in other fiat currencies. This lets bettors manage their experience on your website and helps all parties to transparently see who owes whom money.

Once your site is up and running, we perform automated updates to keep it running smoothly. You won’t need to worry about losing players to downtime and lag-related frustration. We also monitor trends in your website’s backend to nip potential problems in the bud before they make an impact.

If you ever want to change anything about your site or ask questions, our 24-hour bookie hotline is a resource you’ll love. You can talk to experts at the call center whenever you need them. Likewise, we have a player call center as well, so your clients can come to us with any inquiries.

Are PPH Platforms Secure?

Features about security are some of the most important for bookies. After all, you likely are working with tens of thousands of dollars daily, so a breach could be disastrous. Ace Per Head works to preserve both your safety and your players’ by making data security a top priority.

The first way that we do this is by using multi-factor authentication and encryption technologies to protect all information. When you and your players operate the website we build for you, you don’t need to worry about hackers or malware wreaking havoc on the system. We install and monitor security technology to ensure that your site is always safe.

Even in the unlikely event of a breach, however, all parties would remain protected. This is true primarily because we store no information about you or your bettors in our system.

Everyone—bookies and players alike—gets assigned a random number when they sign on to the platform. We never learn your name or financial information, and, in turn, you never learn these facts about your players. This isn’t to protect you from us or the players from you, but rather to keep all data safe from any unauthorized users that might enter the system. There won’t be any information to steal.

Finally, we encourage you to pay us for our services with untraceable bitcoin. It is also best for you to allow players to maintain this confidentiality as well. No one’s financial information can fall into the wrong hands this way since Bitcoin isn’t tied to the owner’s identity or bank account.

These security features keep you safe from the costs associated with data theft. They also protect you from lawsuits in the event of a breach. Finally, since losing player information could cost you both your reputation and your sportsbook, it’s critical to invest in these features with Ace Per Head.

While there are many ways that you can grow a bookie business from the ground up, investing in good pay per head casino software is always the first step. It’s flexible, scalable, and secure, which allows you to become a trusted bookmaker and reel in the big bucks ASAP.

The Right Bet in the Right Industry

Pay per heads can be your best friend if you know how to work in the industry. There are a lot of tricks to the trade, and understanding pay per head is only the beginning.

If we have caught your eye, then has an offer you may not want to refuse. We have the guides and software to get you ahead of the game. Sign up today for more information on where you can go within the gambling industry.