Being a bookie used to be a pretty lonely experience. For a long time, bookmakers had to navigate the sports betting industry on their own without any assistance from pay per head platform providers like Ace Per Head.
Thankfully, you won’t have to do this anymore if you’d like to become a successful bookie. Ace Per Head can set you up with the pay per head software you need to launch a successful bookie business.
Would you like to see precisely how Ace Per Head can help you when you choose us to be your bookmakers’ platform provider? Learn the ins and outs of using Ace Per Head’s PPH platform.
You Start by Signing Up for an Account
The first thing you’ll need to do when you decide to choose Ace Per Head to serve as your bookmaker platform provider is create an account with us. This will only take a few minutes, and it’ll enable you to start working as an online bookie right away.
Best of all, you’ll be able to take advantage of a 6-week free promo we’re offering to all new customers.
You Set Up Your Own Sports Betting Website
Once you’ve signed up for an Ace Per Head account, you can create your own sports betting website. You won’t have to worry about paying a bunch of money to build a sports betting website on your own from scratch.
You can decide what this sports betting website will look like and what features it will include. You’ll be able to take complete control of this part of the process.
You Get Access to Plenty of Sports Betting Options
After you’ve established your own sports betting website, you can go through it to see which sports betting options you’d like to offer to your clients. No matter which ones you choose, you’ll be able to set bet limits for them so that you’re able to minimize the amount of risk you’ll take on as an online bookie.
Ideally, you should try to offer your clients as many sports betting options as you can. It’ll put you in a better position to make more money over time.
You Keep Track of Your Clients’ Sports Bets
When you’re all done selecting the sports betting options you want to give to your clients, you can set them up with their own accounts and allow them to start placing bets. It won’t take you long to see why so many online bookies have trusted Ace Per Head to be their bookmakers’ platform provider.
We’ll make it simple for you to keep track of your clients’ sports bets as you move forward. You can also continue to tinker with the customizations available to you so that you’re able to provide your clients with the best sports betting experiences possible.
Become a Bookie in 5 Easy Steps
Learning how to be a bookie agent isn’t a hard process, but where do you start? Ace Per Head’s got you covered. Learn how to in a few steps here!
Step 1: Set Your Goals
Before you can open up shop and begin offering bookie services, you need to make sure this job path is the right one for you. Take the time to create a business plan and set a few short-term and long-term goals.
In this initial phase, it’s also smart to make sure you have the right hard and soft skills required to become a bookie. Some of the soft skills that can take you far in this industry include:
- Great communication
- Excellent teamwork
- Self-motivation
- Willingness to learn
Soft skills are the interpersonal attributes that can help you succeed in your role. On the other hand, hard skills are more technical in nature. These are mostly learned through school and training, while soft skills are inherent in nature.
There are many different hard skills that can help you as a bookie. These include:
- Math skills (specifically probabilities)
- Business management and administration
- Sports gambling
That last bullet might seem obvious, but many prospective bookies get into this industry without any prior knowledge of how sports betting works. You don’t have to actively participate in gambling to be a bookie, but it does help if you have basic sports knowledge before you start. You’ll also have a competitive edge if you can predict how gamblers will think and act, and you can only gain that expertise by spending time in this space.
Step 2: Find Capital
It might go without saying, but you can’t make money until you have a little money, first. This especially applies to being a bookie. You need the ability to pay your winning customers on time, every week.
If you can’t give them that confidence, then they’ll choose a different bookie to do business with. In many ways, your sportsbook is like a bank. It needs to be well-stocked with funds so you can distribute them as they’re earned. Naturally, you can’t get there on your own.
That’s why many bookies rely on venture capital funding. While it’s true that not every bettor will maintain a successful winning streak from one week to the next, you need to be able to fulfill your duties if they do. Once you have your required capital in place, then you can proceed to the next step.
Step 3: Find The Best Sportsbook Software
Do you have the time, money, energy, and bandwidth to manage all of the ins and outs of your bookkeeping business? Chances are, you haven’t fully accounted for just how much you’ll need to do.
Before you can officially open your doors, you’ll need to start by securing office space. Then, there’s the issue of hiring staff members, setting up all of your internet contracts, buying hardware, and determining which providers you should license your software through.
While you could technically do all of this on your own, you don’t have to. When you join as an agent on our platform, we’ll take care of all of the legwork for you. This means you have access to all of our top-of-the-line staff members, including:
- IT engineers
- Line managers
- Customer service agents
- Service providers
In addition, we’ll also help you access some of the best sportsbook software available. The best part? With low, pay-per-head pricing, you can easily scale your business and your budget.
Step 4: Take It Online
While there’s definitely a thrill to live, in-person sports betting, there’s a reason why so many people are taking their money online. With a virtual platform, you can offer many different services that local bookies simply can’t.
This includes the ability to bet on a variety of different sports, not just the game that’s being played at the moment. In addition to live betting, you can also offer casino games and even alternative options, such as horse racing. This way, your bettors can choose the niche that interests them the most.
Instead of trying to figure out all of the logistics on your own, it’s much easier and more effective to offer these services through a pay-per-head sportsbook, like ours. That way, you can worry less about the nitty-gritty technical details and more about running your business.
Step 5: Know How to Grow
Once you’re all set up, the key to long-term success is knowing how to manage the day-to-day aspects of your business. In many ways, this will depend on the clients you accept.
At the end of the day, your clients are the linchpins that can make or break your operations. If you choose them wisely and keep them happy, then you’ll reap the rewards. Routinely check in to ask what’s going well and what you can improve on.
Check to see which gambling products they prefer over others, which markets are the most profitable, and other key metrics. This way, you’ll know which direction you need to take your business, and how to re-direct if you’re headed down the wrong path.
Choose AcePerHead to Be Your Bookmakers Platform Provider
Now that you know what it’ll be like when you choose Ace Per Head to be your bookmakers’ platform provider, why not give it a try? Our 6-week free promo will give you an opportunity to see what our pay per head services are all about.
Discover more about the best pay per head software and sign up for an account today.
Ace Per Head has been in the online bookmaking services business since 1998 running one of the top-rated and most trusted brands in the pay per head industry. We give our bookie agents the personalized dedicated service they deserve.
