How to Build a Casino Website

Did you know that, according to Tech Jury, more than 56 billion web pages are indexed through Google? Additionally, there are almost 2 billion websites in the world, and around 200 million websites are active.

Considering these statistics, if you want to build a casino website, you need to use the right strategies to build one that will stand out and make it possible for gamblers to use it. If you don’t have this information, you might be stressed.

Fortunately, in this article, we’ll review everything you should know when it comes to building a casino website.

Finally, you can create an online casino website and start making money as an independent bookie. Read on to learn more.

Choose Your Gambling Content

When it comes to getting customers interested in your casino website, it’s important to have a variety of gambling content available. That way, you can attract a large number of gamblers who have different preferences for different games.

For this reason, you should ensure that your website offers support for the integration of the most popular and exciting baccarat, bingo, blackjack, roulette, poker, and slots games.

You can also add exciting features such as live video and real dealers, creating what feels like a real casino atmosphere for the players on your website.

As we mentioned above, you want to ensure, once you’ve chosen your gambling content, that the software provider you choose has support for this gambling content.

Offer a Variety of Payment Methods

It’s also important to offer a variety of payment methods. This will make it possible for the greatest number of gamblers to be able to use your website. The best options for your gambling website include Visa, PayPal, Skrill, and NETELLER.


When someone pays with a Visa debit card, transactions are secure and fast. This is essential for your online casino. This is a popular option because the customer won’t be able to pay unless the amount is actually present in their account.


This is the most popular system for accepting online payments, which is why you should ensure this is one of the options available on your casino website. Transactions are anonymous, fast, and highly secure, which is so many casino websites offer this payments option.


Skrill, which previously was called Moneybookers, is a payment service that’s online and used by a large number of online casinos. The reason this is such a popular payment method is that it provides complete anonymity and cashing out winnings is easy with the Skrill debit card.


This is another anonymous payment service, which explains why so many online casinos offer this payment method. The platform also has a high transaction speed and is easy to use for new users. Many online gambling platforms offer this service.

Build a Casino Website With the Right Design Goals

Now that we’ve reviewed the foundations you need to ensure that your casino website functions properly, we’ll review some of the design goals you should have when making it more visually appealing and user-friendly to your users.

Use Images With Real People

When choosing the images you’ll have on your website, it helps to have images that include real people. This will allow your website visitors to emotionally connect to the images on your website. If you can, find an image of someone who just won a fortune on your website.

Don’t Include Too Many Unnecessary Elements

Two problems happen when you include too many unnecessary elements on a website. First of all, if you have too many images, animations, colors, fonts, and even videos or music, this can make your website busy, negatively impacting its visual appeal.

The other problem is that too many unnecessary elements can impact your website’s loading speed.

If your website takes too long to load, many visitors might leave without even gambling at all because they’re feeling impatient after having had to wait too long.

Are you worried that too many elements might be slowing down your website? Use Google’s free tool PageSpeed Insights to find out if you need to improve your website’s speed.

Use Responsive Website Design

Responsive website design is essential for any business owner, and this includes someone who owns a casino website. But what is responsive website design? This is a design that adapts to the size of the screen users are seeing the website on.

Considering that US website visits that were on mobile devices made up 61% of visits in 2020, your casino website visitors might choose to visit your website on their phones.

If your website doesn’t load quickly on a mobile device or doesn’t have the support available for the games to work on it, this could mean losing a lot of potential customers.

For this reason, you should ensure that you use responsive website design when designing your website.

Think About Your Color Scheme

When someone visits your website for the first time, the colors they see will impact their first impression. So you need to think about your color scheme and color psychology. For example, blue has the effect of creating feelings of trust and peace in a viewer.

Orange, on the other hand, creates feelings of communication and optimism.

Think about how you want your visitors to feel when they visit your website. Then, think about color psychology and which color schemes will most likely encourage them to use your website.

Consider Your Layout and Navigability

Finally, you need to consider your layout and navigability. You need to ensure that your website is easy to use for visitors, with menus laid out clearly. Think about whether it’s easy for users to understand where to find games and where to pay and collect their winnings.

If you aren’t sure where to get started, take a look at what other casino websites are doing. Which ones are easiest for you to use?

You can imitate their UX design to ensure your customers have an easy time using your website.

Get Your Online Gambling License

Before you start an online casino website, you need to get an online gambling license. This is the only way it’s possible to get started in this industry, as it will allow you to buy legal gaming content, work with electronic payment system providers, and open merchant and bank accounts.

Additionally, an online gambling license makes it possible for you to promote your platform and get users.

This section will review some general information regarding getting your online gambling license in the US and Canada.

However, this is a general overview. For this reason, you should speak with a lawyer and do your research concerning taxation policy, costs, and requirements of tax jurisdictions to ensure you’re following laws correctly.

In the US

In most US states, it’s illegal to create a gambling business online. There are a few where this is possible. These states include West Virginia, New Jersey, and Pennsylvania. So if you’re based in any of these states, you can apply for your online gambling license in them.

In Canada

If you want to create a casino online through a website in Canada, the government is less strict about this than the US one. You can legally have a gambling business. However, note that requirements can vary depending on what province you’re in.

Choose the Right Software Provider

When it comes to how to create an online casino, you need to choose the right software provider for you. With the right provider, your website will function well and be able to handle the technical requirements needed for your users to gamble on it.

When choosing the right software provider for your website, consider the following:

  • Security features
  • Reviews of the software provider
  • Technical support availability
  • Certifications
  • Pricing
  • Terms

By reviewing all this information, you’ll get a good idea of which software provider is best for you. Pay attention, too, to what support they have for specific types of games you might want to have available on your website. This brings us to the next point…

Need More Information?

Now that you’ve learned how to build a casino website, you might need additional information. Maybe you want help running the website or marketing it so you get more visitors. Or maybe you want general business help for your casino website.

Whatever information you need, we can help. At Ace Per Head, we’re experts when it comes to running your casino website. 

We also offer a pay-per-head sportsbook service for independent bookies in Canada and the US. Take a look and learn more about how we can help with your sportsbook business.