AcePerHead is a pay per head company built for both new and experienced bookmakers. It gives bookies a complete, turnkey sportsbook website. The AcePerHead team manages every line, updates the odds second by second, and offers thousands of betting options every day. As soon as a game ends, every wager is graded and every balance updates automatically.

The betting menu goes well beyond straight bets. A prop builder lets players parlay player props, game props, and regular lines, and even create their own custom player props. Multiple live betting platforms offer hundreds of in-game options per game, and select platforms include a live TV feature so players can watch and bet at the same time. AcePerHead also runs three casinos (Virtual, Deluxe, and Live) and a racebook with horse racing from tracks around the world.

Players get a clean, easy-to-use mobile site with two layout options: a popular bet slip layout and a classic view. Each player can choose the one they prefer. If you're new to the model, our guide on what is pay per head explains how the weekly fee works.

What New Bookmakers Get from AcePerHead

If you're just getting started, the biggest advantage is that you don't need to know how to make lines or run a sportsbook. AcePerHead handles the technical side so you can focus on finding players and settling up with them each week. You don't need staff, servers, or software of your own, and there's no large upfront investment.

New agents also get:

  • Simple pricing. A flat weekly fee for each active player, starting as low as $3 per head. Players who don't bet that week cost nothing.
  • Start-up promotions. Options such as free weeks, a free customized website, and a crypto payment discount. See the current list on the promotions page.
  • Guidance when you need it. AcePerHead's 24/7 support team includes American English-speaking reps who can answer questions about limits, players, and growing your book.
  • Learning resources. The AcePerHead beginners guide and our article on how to become a bookie walk you through the first steps.

What Experienced Bookmakers Get from AcePerHead

Veteran bookies care about different things: line quality, risk tools, and margins. AcePerHead is built for that too.

The agent backend includes the controls experienced agents rely on, such as wager alerts by Telegram or email, delay opening lines to keep early sharp bettors away from soft numbers, max odds limits by sport, a global max payout setting, and individual limits for sports, live betting, and each casino. Weekly figures and reports make it easy to track every player.

If you're running a book on another platform today, the move is straightforward. The how to switch to AcePerHead page explains the process, and the support team can help move your players over with minimal disruption.

Earn More Money with Sharper Lines

AcePerHead offers more betting options than many other pay per head providers, along with sharper, faster-moving lines. The lines team starts with a market average from the five largest books in the world, then moves each line based on where the action and the sharp money are going. Some professional bettors play on the AcePerHead site, so when they bet early, the team gets an early signal and can move the line quickly and aggressively.

That matters because a half point or a full point is often the difference between a winning and losing bet. Slow, stale lines give your players value. Sharp lines take it away.

Why Hold Percentage Matters

More betting options and sharper lines lead to more betting volume, and over the long run, more volume means more player losses and more profit for the bookie. AcePerHead reports a weekly average hold of about 14%, compared with an industry average closer to 5%. That works out to close to three times as much earnings on the same betting volume.

Here's a simple example. For every $1,000 a player bets on AcePerHead, they lose about $140 on average. On a typical site, the same $1,000 in volume produces about $50 in player losses. Multiply that across a full book of players and a full year, and the gap gets very large. Our article on how bookies make money breaks down hold and volume in more detail.

A Full Casino Suite and Racebook

Sports aren't the only source of revenue. The AcePerHead online casino gives players three different experiences. The Virtual Casino covers classic table games and slots. The Deluxe Casino has a large slot library along with video poker, crash games, Plinko, and the popular fish shooting game. The Live Casino streams real dealers for blackjack, roulette, baccarat, and Super 6. Every game carries a built-in house edge, and agents can set daily and weekly win and loss limits for each player in each casino.

The racebook adds daily horse racing with win, place, show, and exotic wagers such as exactas, trifectas, superfectas, and Pick 3s and Pick 4s, with capped payouts to protect the bookie. Together, the casino and racebook keep players active between games and during slower stretches of the sports calendar.

Built for Every Season

A good bookmaking platform has to perform all year, not just during one sport's peak.

Football season is the busiest time of the year for most books. AcePerHead's football betting software covers the NFL and college football with sides, totals, team totals, player props, and live betting on every game. The prop builder is especially popular on Sundays, when players love stacking player props into a single parlay.

Basketball keeps action steady through the winter and spring, with nightly NBA and college games, plenty of player props, and fast-moving live markets. The college tournament in March is one of the biggest betting weeks of the year.

Baseball runs almost every day from spring through fall. AcePerHead's baseball betting software offers run lines, totals, first five innings, and player props, which keeps daily bettors active during the summer months.

Between those peaks, soccer, hockey, tennis, golf, MMA, the casino, and the racebook keep players engaged on every day of the calendar.

Keeping Players Happy and Loyal

The features above also drive retention. Players who can bet live, build their own props, play a few casino hands, and bet a horse race all from the same account have little reason to look elsewhere. A mobile site that is fast and easy to use keeps them logging in. Combine that with prompt payouts and good communication from you, and players tend to stay for years and refer their friends.

Mobile matters here more than anything. Most players bet from their phones, often in short bursts during a game or on a lunch break. The bet slip layout lets them place a straight bet, parlay, or teaser in a couple of taps, while the classic view suits players who like a more traditional sportsbook screen. Letting each player choose how the site looks is a small detail that makes a real difference in how long they stay.

Avoiding the Mistakes That Cost Bookies Money

Both new and experienced bookies can lose money to avoidable mistakes: soft lines, loose limits, slow collections, and players who quietly take advantage of stale numbers. AcePerHead's tools and support help you avoid most of them. Sharp lines reduce the value sharp players can find. Delay opening lines and max odds settings limit your exposure. Wager alerts tell you right away when a big bet comes in. And when you're not sure how to handle a winning player, the support team can share what they've seen work over many years in the business. Our page on 5 ways you are losing money is worth reading before you set up your limits.

Reliable, Experienced Support

AcePerHead has been in business for more than 25 years. Support is available 24/7 by phone, text, Telegram, live chat, and email, so you can get a limit changed or a question answered at any hour, including late on a Sunday during football season. You can read more about AcePerHead and the team behind it.

Get Started with AcePerHead

If you want to make the smart choice, earn more from your players, and run a sportsbook with an extensive range of betting options, call AcePerHead today at 1-800-909-5193, send a Telegram message to +1-516-817-5967, or Create Your Package to get set up. If you start today, you can take advantage of the current start-up promotions.