{"id":11322,"date":"2026-10-09T17:03:41","date_gmt":"2026-10-09T17:03:41","guid":{"rendered":"https:\/\/aceperhead.com\/blog\/?p=11322"},"modified":"2026-10-09T17:03:41","modified_gmt":"2026-10-09T17:03:41","slug":"pay-per-head-pricing-for-bookmakers","status":"publish","type":"post","link":"https:\/\/aceperhead.com\/blog\/pph-guide\/pay-per-head-pricing-for-bookmakers\/","title":{"rendered":"Platform Price for Bookmakers"},"content":{"rendered":"

If you're looking for a platform to run your book, start with one of the top-ranked pay per head providers in the industry. AcePerHead, home of some of the Best Bookie Software<\/a> in the business, posts thousands of betting options every day for your players. After each game ends, every bet is graded immediately and every balance updates automatically in both the player and agent accounts.<\/p>\n

AcePerHead handles all the bookmaking and provides 24\/7 customer service by phone, text, Telegram, live chat, and email. The company has been in business for more than 25 years, and its American English-speaking support reps can help with any request or offer advice on anything related to sports betting and booking action. Its lines team starts with an average of the five largest books in the world, then moves lines second by second based on the action and where sharp professional bettors are placing their money, to keep the lines as sharp as possible.<\/p>\n

How Bookmaker Platform Pricing Works<\/h2>\n

Most bookmaker platforms use a pay per head pricing model. Instead of paying a large upfront fee or a percentage of your profits, you pay a flat weekly fee for each active player. An active player is anyone with at least one graded wager that week. Players who don't bet cost nothing, and a player who bets once costs the same as one who bets a thousand times. You keep 100% of your players' losses.<\/p>\n

This model keeps your costs predictable and tied directly to your business. When you have a slow week, your costs drop. When your book grows, your costs grow in step. For a deeper look at the model, read what is pay per head.<\/p>\n

AcePerHead Price Options<\/h2>\n

AcePerHead's platform pricing starts as low as $3 per active player per week. Bookies who pay their player fees in cryptocurrency can also get a discount. Learn more on the AcePerHead crypto page and see all accepted options on the payment methods page<\/a>.<\/p>\n

Promotions for New and Existing Agents<\/h2>\n

AcePerHead offers several start-up promotions for new bookies. Some can be combined, so ask the team which mix makes sense for your book. Promotions change over time, so check the promotions page for current details.<\/p>\n

1 free week per month for life. AcePerHead's best-known promotion gives agents one free week every month for as long as they use the service. That's 12 free weeks every year, year after year.<\/p>\n

Free week packages. Other options have included six free weeks, four free weeks, or one free week, depending on the promotion you choose.<\/p>\n

Free customized website. AcePerHead hosts the domain name of your choice and adds your logo to the front end of your site. Once players log in, they see the full range of betting options AcePerHead offers.<\/p>\n

50% off the first five weeks. A half-price promotion for your first five weeks on the service.<\/p>\n

Agent referral program. When you refer a new agent to AcePerHead, you receive credit equal to what that agent was charged in their first four weeks, applied directly to your account.<\/p>\n

How the Referral Program Adds Up<\/h2>\n

The agent referral program is easy to overlook, but it can meaningfully lower your costs. Many bookies know other bookies, and some of them are unhappy with their current provider. When you refer one of them to AcePerHead, you receive credit equal to what that agent was charged during their first four weeks. If the new agent has 25 active players at $3 a head, that's $75 a week, or about $300 in credit applied to your account. Refer a few agents over the course of a year, and the credits can cover a good share of your own platform fees. If you know a bookie who is thinking about switching, the how to switch to AcePerHead<\/a> page explains the process.<\/p>\n

What You Get for the Price<\/h2>\n

Price only tells half the story. The other half is what's included. With AcePerHead, every active player gets access to:<\/p>\n